Online dating for big people
Match then uses advanced analytics to identify any discrepancies in what people actually do on the site compared to the information they provided in their questionnaire.
If discrepancies are found, the match making algorithms adjust results for compatible matches based on their behavior.
Points are allocated to them based on pre-defined parameters such as religion, income, education, age, hair color, etc.
Users are then matched with people on the site who have a similar number of points.
While each of these sites or apps offer different features and value propositions to different audiences, behind the scenes they’re all doing essentially the same thing – using big data to match people with potential lifelong partners.
The online dating ecosystem is generating massive amounts of data every day.
Using facial feature analysis, Match aims to find a person’s “type,” so they can be paired up with people that fit into that specific category.
With over 21 million members on the site, Match boasts that of couples who have met on a dating site, 30% have met on Match, and 42% of their matches result in dates while 35% result in relationships that last three months or longer.
Each dating site or app has created their own set of algorithms to match users with potential partners.
Let’s take a closer look at some of the techniques used by three of the biggest players in the industry: Match first asks users to fill out a questionnaire consisting of 15 to 100 questions.
Millions of single Americans are pouring their hearts out onto the internet in search of their soulmate.Tags: Adult Dating, affair dating, sex dating